An appraisal of mobile app interface design on user satisfaction: A study of a retail app in Abuja.
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Background of the study
Mobile app interface design is critical in shaping user satisfaction, especially for retail apps in a competitive digital marketplace like Abuja. This study examines how intuitive design elements, navigation ease, visual aesthetics, and responsiveness of a retail app influence user satisfaction and engagement. Effective interface design enhances the overall user experience, leading to increased app usage and customer loyalty (Okoro, 2023). Retailers are investing in advanced UI/UX design techniques to ensure that their apps not only attract new users but also retain existing ones by providing seamless and personalized shopping experiences. Moreover, the integration of customer feedback into design iterations has proven to be a significant factor in improving app performance. However, challenges such as varying device specifications, network connectivity issues, and differing user expectations can complicate the design process. This study will assess user satisfaction metrics in relation to interface design quality and provide insights into best practices for optimizing retail app interfaces (Adeniyi, 2024; Chinwe, 2025).
Statement of the problem
Retail apps in Abuja face difficulties in achieving high levels of user satisfaction due to suboptimal interface design. Inadequate navigation, slow loading times, and inconsistent design elements can result in poor user experiences, leading to lower app retention and reduced sales. Despite significant investments in app development, many retail apps struggle to meet the evolving expectations of modern users. This study seeks to identify the design factors that most significantly impact user satisfaction and to address the gaps in current interface designs that hinder optimal app performance (Okoro, 2023; Adeniyi, 2024).
Objectives of the study:
To evaluate the impact of mobile app interface design on user satisfaction.
To identify key design challenges affecting retail apps.
To recommend improvements for optimizing app interface design.
Research questions:
How does interface design influence user satisfaction on retail apps?
What design challenges reduce user engagement?
Which design improvements can enhance user experience?
Significance of the study
This study is significant as it provides insights into optimizing mobile app interface design to boost user satisfaction for retail apps in Abuja. The findings will help app developers create more engaging and user-friendly experiences, leading to higher retention and sales. (Chinwe, 2025)
Scope and limitations of the study:
The study focuses on a single retail app in Abuja and examines interface design’s impact on user satisfaction without considering external factors such as device variability.
Definitions of terms:
Mobile App Interface Design: The visual and interactive elements of a mobile application.
User Satisfaction: The degree to which users are pleased with an app’s performance and design.
Retail App: A mobile application used for shopping and retail transactions.
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